Pastries and bakery: tradition and innovation with FikaTime

The bakery sector is in an exciting moment of transformation. Between tradition and innovation, professionals in the sector seek to respond to new challenges: healthier products, more creative elaborations, and experiences that connect with the expectations of a constantly evolving consumer.

Today, customers value pastries that are:

• Creative and delicious, going beyond the classic offer of croissants and pain au chocolat.
• Made with high-quality products.
• More reasoned: with less sugar and less fat, but just as exquisite.

Pastry 2.0: beyond breakfast

The pastry market has taken a new direction in recent years. We are no longer just talking about croissants or pains au chocolat, but about a category in full expansion that has left behind the limits of breakfast to become a versatile and desired product at any time of the day.

Vibrant colors, striking glazes, surprising fillings, and innovative shapes have turned pastries into a creative terrain where bakers and pastry chefs can differentiate themselves. Social networks, especially Instagram and TikTok, have been a key driver in this transformation: each new creation has the potential to go viral and reach thousands of consumers, reinforcing the aesthetic and sensory importance of these products.

In addition, this new pastry responds to a growing demand for personalized experiences. The public seeks combinations that surprise: from doughs enriched with healthy ingredients to fillings with exotic fruits, nuts, or chocolates of origin.

The result is a more modern, varied, and profitable pastry, capable of attracting both lovers of the classic and those looking for innovation in every bite.

Birth of a new concept: FikaTime

Inspired by the Swedish tradition of “FiKa”—that moment of pause and shared enjoyment around a coffee and a cinnamon roll—FikaTime is born, a healthy, balanced pastry proposal adapted to the current pace.

This concept brings together the knowledge and excellence of Valrhona Selection (Valrhona, Chocolatree, Sosa, Norohy, Adamance and Pariani), offering recipes that explore new doughs, fillings, and decorations. From babkas to brioches and cinnamon rolls, each elaboration is a reflection of creativity, quality, and exquisiteness.

In this recipe book, you will find original proposals and techniques designed to stand out in the workshop and respond to the expectations of the modern consumer.

Download the FikaTime Recipe Book

In this recipe book, you will find original proposals and techniques designed to stand out in the workshop and respond to the expectations of the modern consumer.

👉 Download here the recipe book of FikaTime and discover everything that this new concept of pastry and bakery can bring to your creativity and business.