{"id":55111,"date":"2025-10-20T08:00:00","date_gmt":"2025-10-20T06:00:00","guid":{"rendered":"https:\/\/www.sosa.cat\/?p=55111"},"modified":"2025-10-15T15:32:28","modified_gmt":"2025-10-15T13:32:28","slug":"pastries-bakerya-fikatime","status":"publish","type":"post","link":"https:\/\/www.sosa.cat\/en\/pastries-bakerya-fikatime\/","title":{"rendered":"Pastries and bakery: tradition and innovation with FikaTime"},"content":{"rendered":"\n<p>The bakery sector is in an exciting moment of transformation. Between tradition and innovation, professionals in the sector seek to respond to new challenges: healthier products, more creative elaborations, and experiences that connect with the expectations of a constantly evolving consumer. <\/p>\n\n\n\n<p><mark style=\"background-color:#00cfab\" class=\"has-inline-color\">Today, customers value pastries that are:<\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creative and delicious, going beyond the classic offer of croissants and pain au chocolat.<\/li>\n\n\n\n<li>Made with high-quality products.<\/li>\n\n\n\n<li>More reasoned: with less sugar and less fat, but just as exquisite.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pastry 2.0: beyond breakfast<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>The pastry market has taken a new direction in recent years. We are no longer just talking about <em>\n  <strong>croissants or pains au chocolat,<\/strong>\n<\/em> but about a category in full expansion that has left behind the limits of breakfast to become a versatile and desired product at any time of the day. <\/p>\n\n\n\n<p>Vibrant colors, striking glazes, surprising fillings, and innovative shapes have turned pastries into a creative terrain where bakers and pastry chefs can differentiate themselves. Social networks, especially <em>Instagram and TikTok,<\/em> have been a key driver in this transformation: each new creation has the potential to go viral and reach thousands of consumers, reinforcing the aesthetic and sensory importance of these products. <\/p>\n\n\n\n<p>In addition, this new pastry responds to a growing demand for personalized experiences. The public seeks combinations that surprise: from <strong>doughs enriched with healthy ingredients<\/strong> to fillings with exotic fruits, nuts, or chocolates of origin.  <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.sosa.cat\/?sdm_process_download=1&amp;download_id=55093\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"675\" height=\"675\" src=\"https:\/\/www.sosa.cat\/wp-content\/uploads\/2025\/09\/bolleria-sosa-1.png\" alt=\"\" class=\"wp-image-54721 size-full\" srcset=\"https:\/\/www.sosa.cat\/wp-content\/uploads\/2025\/09\/bolleria-sosa-1.png 675w, https:\/\/www.sosa.cat\/wp-content\/uploads\/2025\/09\/bolleria-sosa-1-300x300.png 300w, https:\/\/www.sosa.cat\/wp-content\/uploads\/2025\/09\/bolleria-sosa-1-150x150.png 150w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0ddd3\">The result is <strong>a more modern, varied, and profitable pastry,<\/strong> capable of attracting both lovers of the classic and those looking for innovation in every bite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Birth of a new concept: FikaTime<\/h2>\n\n\n\n<p>Inspired by the Swedish tradition of <strong>\u201cFiKa\u201d<\/strong>\u2014that moment of pause and shared enjoyment around a coffee and a cinnamon roll\u2014FikaTime is born, a healthy, balanced pastry proposal adapted to the current pace.<\/p>\n\n\n\n<p>This concept brings together the knowledge and excellence of <strong>Valrhona Selection<\/strong> (<a href=\"https:\/\/www.valrhona.com\/es\" target=\"_blank\" rel=\"noreferrer noopener\">Valrhona,<\/a> <a href=\"https:\/\/www.chocolatree.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chocolatree,<\/a> Sosa, <a href=\"https:\/\/www.norohy.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Norohy,<\/a> <a href=\"https:\/\/www.adamance.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adamance<\/a> and Pariani), offering recipes that explore new doughs, fillings, and decorations. From babkas to brioches and cinnamon rolls, each elaboration is a reflection of creativity, quality, and exquisiteness. <\/p>\n\n\n\n<p>In this recipe book, you will find original proposals and techniques designed to stand out in the workshop and respond to the expectations of the modern consumer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Download the FikaTime Recipe Book<\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>In this recipe book, you will find original proposals and techniques designed to stand out in the workshop and respond to the expectations of the modern consumer.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/www.sosa.cat\/?sdm_process_download=1&amp;download_id=55093\" target=\"_blank\" rel=\"noreferrer noopener\">Download here<\/a><\/strong> the recipe book of <strong>FikaTime<\/strong> and discover everything that this new concept of pastry and bakery can bring to your creativity and business.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.sosa.cat\/?sdm_process_download=1&amp;download_id=55093\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.sosa.cat\/wp-content\/uploads\/2025\/09\/fika-time-sosa-1.png\" alt=\"\" class=\"wp-image-54706 size-full\" srcset=\"https:\/\/www.sosa.cat\/wp-content\/uploads\/2025\/09\/fika-time-sosa-1.png 960w, https:\/\/www.sosa.cat\/wp-content\/uploads\/2025\/09\/fika-time-sosa-1-300x169.png 300w, https:\/\/www.sosa.cat\/wp-content\/uploads\/2025\/09\/fika-time-sosa-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bakery sector is in an exciting moment of transformation. Between tradition and innovation, professionals in the sector seek to respond to new challenges: healthier products, more creative elaborations, and experiences that connect with the expectations of a constantly evolving consumer. Today, customers value pastries that are: Pastry 2.0: beyond breakfast The pastry market has [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":54714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[615],"tags":[],"class_list":["post-55111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pastries and bakery: tradition and innovation with FikaTime - Sosa<\/title>\n<meta name=\"description\" content=\"Inspired by the Swedish tradition of \u201cFiKa\u201d\u2014a pause for coffee\u2014FikaTime is born, a healthy, balanced pastry proposal adapted to the current pace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sosa.cat\/en\/pastries-bakerya-fikatime\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pastries and bakery: tradition and innovation with FikaTime - 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